The term digital branding is often used, but what actually is ‘digital branding’?
As a strategist and brand planner, I find the use of the term ‘digital branding’ curious. Do we use the term ‘TV branding’ or ‘radio branding’?
Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with their target consumers or customers. Given this, it’s no surprise that branding concepts should be applied to digital media and technology to develop brands through interactions with consumers on their digital devices. We’ll look at some of the leading FMCG examples at the end of this article.
Digital branding definition: So, how do I see it? Here’s my perspective on “Digital Branding”:
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